Samsung "G11" Global World Cup Campaign

I contracted at RG/A on this Samsung World Cup initiative. From pitch through project completion. This was a global campaign that included 11 of the world's best football (soccer) players. I was responsible for the overall look and feel of the digital experience as well as developing the G11 branding that was used throughout the campaign.
Branding, UI, Product Design  

 

Final Movie
Video Credit: R/GA // Cheil Worldwide